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DQS SA Soft Skills – Marketing Basics​

DQS SA Soft Skills – Marketing Basics​


SKU: CRSSSMB Category:

COURSE DURATION: 1 hour 30 minutes

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.


  •     Preface
  •     What is Marketing?
  •     Common Marketing Types (I)
  •     Common Marketing Types (II)
  •     The Marketing Mix
  •     Communicating the Right Way
  •     Customer Communications
  •     Marketing Goals
  •     The Marketing Funnel
  •     Marketing Mistakes (I)
  •     Marketing Mistakes (II)
  • 5 credits towards the DQS XPERT Sales and Marketing Diploma (110 credits)
  • Downloadable DQS XPERT certificate, with a certificate number that can be verified on the portal.
  • Registration on the eLearning Portal is valid for 1 year with access to live updates, subject matter experts/instructors
  • Includes animated case studies 

To learn more about registration on the portal, watch this YouTube introduction video


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