COURSE DURATION: 1 hour 30 minutes

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.

COURSE CONTENT:

•     Preface
•     What is Marketing?
•     Common Marketing Types (I)
•     Common Marketing Types (II)
•     The Marketing Mix
•     Communicating the Right Way
•     Customer Communications
•     Marketing Goals
•     The Marketing Funnel
•     Marketing Mistakes (I)
•     Marketing Mistakes (II)